Hey, I’m Rahul Kumar

SENIOR

PRODUCT

DESIGNER

CURRENTLY SOLVING

PROBLEMs AT NYKAA

7 Years of Exp.

Open to New Opportunities

I have hands-on experience across B2B, B2C apps , web apps, enterprise solutions.

I understand how code works because I come from an engineering background.

I love collaboration 🚀

Rahul

You

2021 -2025

selected

selected

selected

Interactions

Interactions

Interactions

War 94 - Onboarding app

User onboarding, illustration, motion, and interaction design crafted by me.

Splash animation

I created splash screen guidelines for Android and iOS, including Lottie animation standards for the brand team.

Quick Filters On PLP

CTR: 5.4% | Users engaging with top filters: 10% conversion rate.

Image Search image select

Result ~ coming soon…

Screenshot Share Nudge

Out of 22 million total visitors in one month, 1% took a screenshot on the PDP, with a 5% successful share rate.

View Similar on PDP

Result ~ coming soon…

PDP Add 2 Cart

Result ~ coming soon…

Nykaa User Profile Import - (NUPI)

With the feature launch on apps in July 2024, monthly profile imports doubled, growing from 15K to 30K per month.

Cross Poll

Result ~ coming soon…

R&R Ratings Nudge

Result ~ coming soon…

Order Confirmation

Result ~ coming soon…

UI Design

UI Design

  • Astronaut on Cars
  • Floating Astronaut
  • Floating Car
  • Silhouette in Snow
  • Silhouette in Snow
  • Astronaut on Cars
  • Floating Astronaut
  • Floating Car
  • Silhouette in Snow
  • Silhouette in Snow

Case Study

Case Study

📸 Image Search

Finding fashion items you love is now effortless with our Image Search feature. Upload or snap a photo, crop for precision, and instantly explore visually similar items from our catalogue. Say goodbye to typing and hello to a faster, smarter, and more intuitive shopping experience tailored for fashion enthusiasts.

View now

🕒 Reading time

10 Min

Revenue in 20 days

14.5M

📸 Image Search

Finding fashion items you love is now effortless with our Image Search feature. Upload or snap a photo, crop for precision, and instantly explore visually similar items from our catalogue. Say goodbye to typing and hello to a faster, smarter, and more intuitive shopping experience tailored for fashion enthusiasts.

View casestudy

🕒 Reading time

10 Min

Revenue in 20 days

14.5M

Login Redesign

From Friction to Flow - Boosting Conversions with Thoughtful UX & Motion.

This case study explores how we transformed a cluttered and inconsistent login experience into a fast, intuitive flow — resulting in a 2x increase in successful conversions, reduced OTP abandonment, and measurable uplift from contextual login nudges. The redesign focused on automation, motion design, and edge-case resilience across Android and iOS.


View now

Project

Design Initiative

User Retention

13.5%


Login Redesign

From Friction to Flow - Boosting Conversions with Thoughtful UX & Motion.

This case study explores how we transformed a cluttered and inconsistent login experience into a fast, intuitive flow — resulting in a 2x increase in successful conversions, reduced OTP abandonment, and measurable uplift from contextual login nudges. The redesign focused on automation, motion design, and edge-case resilience across Android and iOS.


View now

Project

Design Initiative

User Retention

13.5%


Login Redesign

From Friction to Flow - Boosting Conversions with Thoughtful UX & Motion.

This case study explores how we transformed a cluttered and inconsistent login experience into a fast, intuitive flow — resulting in a 2x increase in successful conversions, reduced OTP abandonment, and measurable uplift from contextual login nudges. The redesign focused on automation, motion design, and edge-case resilience across Android and iOS.


View case study

Project

Design Initiative

User Retention

12.47% ⬆️

E-Sports Gaming App - War94

An e-sports gaming app where users can join their favorite gaming tournaments with a minimal entry fee and compete to win real money.

Coming Soon

🕒 Reading Time

15 minutes

Project

Redesign

Dashboard Web App - War94

A redesigned web app for an e-sports gaming platform, enhancing the outdated dashboard with new features to address the needs of 200+ admins and over 1 million users effectively.

Coming Soon

🕒 Reading Time

4 Minutes

Project

Redesign

Personal Project

Personal Project

4K Wallpapers
HD, Live, AMOLED

4K Wallpapers
HD, Live, AMOLED

Customize your phone with 10,000+ wallpapers, updated daily for a fresh new look.

Personalize Your Phone
Personalize Your Phone
Personalize Your Phone

Rahul kumar

Senior Product Designer @Nykaa | ex @INDmoney | Interaction & Motion Designer

Let’s build the future, one idea at a time—connect with me today.

Rahul.kumar20840@gmail.com

Email copied!

Selected projects

Image Search

Onboarding Redesign

socials

Linkedin

Twitter

Dribbble

Instagram

Rahul kumar

Senior Product Designer @Nykaa | ex @INDmoney | Interaction & Motion Designer

Let’s build the future, one idea at a time—connect with me today.

Rahul.kumar20840@gmail.com

Email copied!

Selected projects

Image Search

Onboarding Redesign

socials

Linkedin

Twitter

Dribbble

Instagram

Rahul kumar

Senior Product Designer @Nykaa | ex @INDmoney | Interaction & Motion Designer

Let’s build the future, one idea at a time—connect with me today.

Rahul.kumar20840@gmail.com

Email copied!

Selected projects

Image Search

Onboarding Redesign

socials

Linkedin

Twitter

Dribbble

Instagram

SENIOR

SENIOR

PRODUCT

PRODUCT

DESIGNER

DESIGNER

CURRENTLY Solving

Problems AT NYKAA

Open to New Opportunities

I love making cool things and solving complex problems for people — like you.

I deliver impactful results through strategic thinking and data-driven insights.

Designed for impact. Perfected through experience.

(01)

Discover

Understanding the user is where it all begins. Empathy-driven research. Insights that reveal opportunities. Defining the why.

(02)

Ideate

Every great solution starts with a bold idea. Collaboration fuels creativity. Low-fidelity sketches to unlock possibilities. Prioritizing what matters most.

(03)

Design

Design isn’t just how it looks; it’s how it works. Seamless, user-centered interfaces. Prototypes that bring ideas to life. Design systems for consistency and scalability.

(04)

Validate

Feedback makes great designs even better. Usability testing with real users. Data-driven decisions from analytics. Iterations that refine and elevate.

(05)

Deliver

Great design deserves flawless execution. Precise developer handoff. Collaborative problem-solving. Pixel-perfect implementation.

(06)

Launch

Every launch is a new beginning. Measure. Reflect. Improve. Celebrate milestones and set new goals. The journey continues.

Rahul kumar

About

Work

Let's connect

Rahul.kumar20840@gmail.com

Email copied!

Create a free website with Framer, the website builder loved by startups, designers and agencies.