Hey, I’m Rahul Kumar
Hey, I’m Rahul Kumar
SENIOR
PRODUCT
DESIGNER
CURRENTLY SOLVING
PROBLEMs AT NYKAA
7 Years of Exp.
Open to New Opportunities
I have hands-on experience across B2B, B2C apps , web apps, enterprise solutions.
I have hands-on experience across B2B, B2C apps , web apps, enterprise solutions.
I understand how code works because I come from an engineering background.
I understand how code works because I come from an engineering background.
I love collaboration 🚀
Rahul
Rahul
You
2021 -2025
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selected
selected
Interactions
Interactions
Interactions
War 94 - Onboarding app
User onboarding, illustration, motion, and interaction design crafted by me.
War 94 - Onboarding app
User onboarding, illustration, motion, and interaction design crafted by me.
War 94 - Onboarding app
User onboarding, illustration, motion, and interaction design crafted by me.
Splash animation
I created splash screen guidelines for Android and iOS, including Lottie animation standards for the brand team.
Splash animation
I created splash screen guidelines for Android and iOS, including Lottie animation standards for the brand team.
Splash animation
I created splash screen guidelines for Android and iOS, including Lottie animation standards for the brand team.
Quick Filters On PLP
CTR: 5.4% | Users engaging with top filters: 10% conversion rate.
Quick Filters On PLP
CTR: 5.4% | Users engaging with top filters: 10% conversion rate.
Quick Filters On PLP
CTR: 5.4% | Users engaging with top filters: 10% conversion rate.
Image Search image select
Result ~ coming soon…
Image Search image select
Result ~ coming soon…
Image Search image select
Result ~ coming soon…
Screenshot Share Nudge
Out of 22 million total visitors in one month, 1% took a screenshot on the PDP, with a 5% successful share rate.
Screenshot Share Nudge
Out of 22 million total visitors in one month, 1% took a screenshot on the PDP, with a 5% successful share rate.
Screenshot Share Nudge
Out of 22 million total visitors in one month, 1% took a screenshot on the PDP, with a 5% successful share rate.
View Similar on PDP
Result ~ coming soon…
View Similar on PDP
Result ~ coming soon…
View Similar on PDP
Result ~ coming soon…
PDP Add 2 Cart
Result ~ coming soon…
PDP Add 2 Cart
Result ~ coming soon…
PDP Add 2 Cart
Result ~ coming soon…
Nykaa User Profile Import - (NUPI)
With the feature launch on apps in July 2024, monthly profile imports doubled, growing from 15K to 30K per month.
Nykaa User Profile Import - (NUPI)
With the feature launch on apps in July 2024, monthly profile imports doubled, growing from 15K to 30K per month.
Nykaa User Profile Import - (NUPI)
With the feature launch on apps in July 2024, monthly profile imports doubled, growing from 15K to 30K per month.
Cross Poll
Result ~ coming soon…
Cross Poll
Result ~ coming soon…
Cross Poll
Result ~ coming soon…
R&R Ratings Nudge
Result ~ coming soon…
R&R Ratings Nudge
Result ~ coming soon…
R&R Ratings Nudge
Result ~ coming soon…
Order Confirmation
Result ~ coming soon…
Order Confirmation
Result ~ coming soon…
Order Confirmation
Result ~ coming soon…
UI Design
UI Design
Case Study
Case Study
📸 Image Search
Finding fashion items you love is now effortless with our Image Search feature. Upload or snap a photo, crop for precision, and instantly explore visually similar items from our catalogue. Say goodbye to typing and hello to a faster, smarter, and more intuitive shopping experience tailored for fashion enthusiasts.
🕒 Reading time
10 Min
Revenue in 20 days
14.5M
📸 Image Search
Finding fashion items you love is now effortless with our Image Search feature. Upload or snap a photo, crop for precision, and instantly explore visually similar items from our catalogue. Say goodbye to typing and hello to a faster, smarter, and more intuitive shopping experience tailored for fashion enthusiasts.
🕒 Reading time
10 Min
Revenue in 20 days
14.5M
📸 Image Search
Finding fashion items you love is now effortless with our Image Search feature. Upload or snap a photo, crop for precision, and instantly explore visually similar items from our catalogue. Say goodbye to typing and hello to a faster, smarter, and more intuitive shopping experience tailored for fashion enthusiasts.
🕒 Reading time
10 Min
Revenue in 20 days
14.5M
Login Redesign
From Friction to Flow - Boosting Conversions with Thoughtful UX & Motion.
This case study explores how we transformed a cluttered and inconsistent login experience into a fast, intuitive flow — resulting in a 2x increase in successful conversions, reduced OTP abandonment, and measurable uplift from contextual login nudges. The redesign focused on automation, motion design, and edge-case resilience across Android and iOS.
Project
Design Initiative
User Retention
13.5%
Login Redesign
From Friction to Flow - Boosting Conversions with Thoughtful UX & Motion.
This case study explores how we transformed a cluttered and inconsistent login experience into a fast, intuitive flow — resulting in a 2x increase in successful conversions, reduced OTP abandonment, and measurable uplift from contextual login nudges. The redesign focused on automation, motion design, and edge-case resilience across Android and iOS.
Project
Design Initiative
User Retention
13.5%
Login Redesign
From Friction to Flow - Boosting Conversions with Thoughtful UX & Motion.
This case study explores how we transformed a cluttered and inconsistent login experience into a fast, intuitive flow — resulting in a 2x increase in successful conversions, reduced OTP abandonment, and measurable uplift from contextual login nudges. The redesign focused on automation, motion design, and edge-case resilience across Android and iOS.
Project
Design Initiative
User Retention
12.47% ⬆️
E-Sports Gaming App - War94
An e-sports gaming app where users can join their favorite gaming tournaments with a minimal entry fee and compete to win real money.
🕒 Reading Time
15 minutes
Project
Redesign
E-Sports Gaming App - War94
An e-sports gaming app where users can join their favorite gaming tournaments with a minimal entry fee and compete to win real money.
🕒 Reading Time
15 minutes
Project
Redesign
Dashboard Web App - War94
A redesigned web app for an e-sports gaming platform, enhancing the outdated dashboard with new features to address the needs of 200+ admins and over 1 million users effectively.
🕒 Reading Time
4 Minutes
Project
Redesign
Dashboard Web App - War94
A redesigned web app for an e-sports gaming platform, enhancing the outdated dashboard with new features to address the needs of 200+ admins and over 1 million users effectively.
🕒 Reading Time
4 Minutes
Project
Redesign
Rahul kumar
Senior Product Designer @Nykaa | ex @INDmoney | Interaction & Motion Designer
Let’s build the future, one idea at a time—connect with me today.
Rahul.kumar20840@gmail.com
Email copied!
Selected projects
Rahul kumar
Senior Product Designer @Nykaa | ex @INDmoney | Interaction & Motion Designer
Let’s build the future, one idea at a time—connect with me today.
Rahul.kumar20840@gmail.com
Email copied!
Selected projects
Rahul kumar
Senior Product Designer @Nykaa | ex @INDmoney | Interaction & Motion Designer
Let’s build the future, one idea at a time—connect with me today.
Rahul.kumar20840@gmail.com
Email copied!
Selected projects
SENIOR
SENIOR
PRODUCT
PRODUCT
DESIGNER
DESIGNER
CURRENTLY Solving
Problems AT NYKAA
Open to New Opportunities
I love making cool things and solving complex problems for people — like you.
I deliver impactful results through strategic thinking and data-driven insights.
Designed for impact. Perfected through experience.
(01)
Discover
Understanding the user is where it all begins. Empathy-driven research. Insights that reveal opportunities. Defining the why.
(02)
Ideate
Every great solution starts with a bold idea. Collaboration fuels creativity. Low-fidelity sketches to unlock possibilities. Prioritizing what matters most.
(03)
Design
Design isn’t just how it looks; it’s how it works. Seamless, user-centered interfaces. Prototypes that bring ideas to life. Design systems for consistency and scalability.
(04)
Validate
Feedback makes great designs even better. Usability testing with real users. Data-driven decisions from analytics. Iterations that refine and elevate.
(05)
Deliver
Great design deserves flawless execution. Precise developer handoff. Collaborative problem-solving. Pixel-perfect implementation.
(06)
Launch
Every launch is a new beginning. Measure. Reflect. Improve. Celebrate milestones and set new goals. The journey continues.